Brand Design: Colour Psychology in eCommerce Website Development

How Does Colour Psychology Matter in eCommerce Website Development?

Brand Design: Colour Psychology in eCommerce Website DevelopmentColour psychology is the study of colour as a determinant of human behavior. It includes aspects of how the human mind perceives and reacts to colour. This is an entire field of study by itself. However, if you are an eCommerce website developer or designer, it is important to know the basics.

Wouldn’t it be great if the right mix of colours could help eCommerce website owners increase sales? While thinking of a good design for an eCommerce website project it is very important to have an idea of what colour psychology is all about. Without understanding the basic concepts of colour psychology, your eCommerce website development efforts seem almost useless.

Some times the best way to understand data is by studying it visually. That’s why we think smartly designed infographics are a great way to study something new. We have compiLed a couple of infographics for our clients and other eCommerce website development service providers.


How can Colour Psychology Affect eCommerce Website Sales?

This infographic has been very useful for ecommerce website designers & developers around the world. If you are in the business of selling goods/services online, you ought to know this!
How Colours Psychologically Affect Buying/Purchasing

Image by Solid Shops

Infographic #2 – Understanding Colours & Their Meaning in Different Countries

This infographic talks about how different cultures perceive colours differently. It’s important that you know who your target audience is and how will they respond to colour before you create your eCommerce website design.
Understanding Colours & Their Meaning in Different Countries

Image by Base Kit

We haven’t created these infographics but have taken the liberty to compile them since we use this knowledge in our day-to-day operations. We shall be posting more interesting design tips for all the designers, developers, content specialists and marketeers involved in an eCommerce website development project.


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