What is MFPA?
Mouth & Foot Painting Artists (MFPA) – an international association of over 700 disabled painters from 74 countries around the world, who only paint with their mouth or feet, due to sustained disabilities that restrict the use of hands.
What did they want?
Disappointed with their previous online shop, MFPA came to us to re-create an E-Commerce store that emphasizes the quality of their products, with a custom shopping cart to provide special services online and to allow easy content management. They also wanted to support their sales & marketing efforts on social networks.
What did we give them?
On the E-Commerce front, we created an elegant online shop that focuses on generating sales and leads. All the content, design and development in sync jointly pushing towards sales. On the social front, we created the ‘Happy Feet & Smiling Faces’ campaign that tells the spirited story of these artists and adds value to their creations.